Hops Matters



Making better beer & reducing our ecological impact

Earthly Labs Debuts as Technology Provider for Small Scale Carbon Capture

Hops & Grain Brewing Leads the Charge for Craft Brewers

AUSTIN, Texas – November 13, 2018Earthly Labs, a new public benefit corporation dedicated to reducing carbon dioxide emissions from small scale emission sources, today announced the availability of Cici™, a plug-and-play carbon capture technology for craft brewers. In the natural beer-making process, breweries emit carbon dioxide (CO2) and at the same time, they still need to purchase commercial CO2 to carbonate and package their beer. With Cici™, small craft breweries like Austin-based Hops & Grain Brewing, can now close-the-loop on their brewing process, reducing up to 50% greenhouse gas emissions every day, and saving thousands of dollars annually.

Founded by veteran impact entrepreneur Amy George, Earthly Labs knew there were decades of carbon capture innovation that could be unlocked to be used by small businesses and individuals. In October 2018, leading scientists with the Intergovernmental Panel on Climate Change (IPCC) challenged the global community to avoid 40 billion metric tons of carbon dioxide emissions by 2040, a decade earlier than forecasted, in order to avert catastrophic climate change. Nearly half of greenhouse gas emissions come from small sources in our businesses, buildings and homes, representing an untapped opportunity for impact.

“Earthly Labs was built on the philosophy that people will protect the planet if given the right tools,” said Amy George, founder and CEO, Earthly Labs. “Our goal is to capture one billion metric tons of CO2 as fast as possible. We believe that many of us working together in small ecosystems to do what we can – right now –  is the success formula to fighting climate change. It is not someone else’s problem to solve. It is ours.”

The craft brewing industry represents one small scale opportunity with nearly twenty thousand emission sources that represent a half a billion metric tons or more annually. CO2 is one of the five key ingredients in beer making, along with hops, malt, yeast and water. Brewers use CO2 to carbonate and package their beer using on average about half of what they produce, which creates a closed loop recycling opportunity. Prior to the availability of Earthly Labs CiCi™ technology, this capability was only available for large scale breweries. Now craft brewers can reduce CO2 purchases, avert CO2 shortages and price spikes, and gain access to a purer beverage-grade CO2 that emulates natural beer making process. As craft brewers face growing competition, this technology gives small breweries a way to improve margin and drive consumer demand.

“At Hops & Grain we are committed to environmental stewardship, community involvement and industry leadership,” said Josh Hare, founder & president, Hops & Grain Brewing in Austin, Texas and Chairman of the Board of the Texas Craft Brewers Guild. “By implementing Earthly Lab’s CiCi™ carbon capture technology we advance all of our goals. And we’re not just backing cleantech that reduces our CO2 emissions and costs, but we are also making better beer and that makes our customers happy.”

Earthly Labs CiCi carbon capture technology benefits for brewers:

  • Reduced monthly CO2 expenses by 50 – 100%
  • Reduce CO2 emissions by 50%
  • Avoid losses due to CO2 supply shortages
  • Drive consumer demand and loyalty
  • Use purer beverage-grade CO2 to boost quality and extend shelf life

On Saturday, November 17, Earthly Labs and Hops & Grain are hosting a joint launch party for consumers to enjoy a complimentary tasting of beer and water made with Earthly Labs CO2 from 3 – 6 p.m. CT at 507 Calles Street in Austin, Texas. Guests will have an opportunity to assess and reduce their carbon footprint, take Earthly technology tours, join the green beer fan club and enjoy beer powered by Earthly Labs recovered CO2.

About Earthly Labs

Earthly Labs’ mission is to avoid one billion metric tons of carbon dioxide emissions. The company’s carbon capture technology allows for energy-efficient capture, purification and reuse of carbon dioxide from small-scale sources. Earthly Labs include patent-pending small footprint capture hardware box, process control and monitoring software, and maintenance services. CiCi is the first generation platform available for the brewing segment. Earthly Labs is a Public Benefit Corporation committed to using business as a force for good. To find out more, visit earthlylabs.com.

About Hops & Grain Brewing

Founded in 2011 in Austin, Texas Hops & Grain is dedicated to making its community better and greener through partnerships with non-profits, backing of local entrepreneurs and reducing waste like energy and spent grain. A leader in the industry, Josh Hare serves as Chairman of the Board of the Texas Craft Brewers Guild which has advocated to improve growth, sustainability and beer quality for Texas’s nearly 300 craft brewers.  Hops & Grain is a fearless pioneer, one of the first craft breweries in Austin, the first Austin brewery to join 1% for the Planet, and the first to deploy EKOS software. As the first to deploy Earthly Labs CiCi solution, Hops & Grain expects to reduce CO2 costs by over 50 percent and avoid more than 500,000 lbs. of CO2 emissions over 10 years. They estimate this to be the equivalent of planting up to 800 trees a year.