Hops Matters

THE DISTRACTIONS, MUSINGS, RANTS & INDUSTRY INSIGHTS FROM THE FINE FOLKS OF HOPS & GRAIN BREWERY

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The Next Chapter

Hello friends,

When I started Hops & Grain Brewing back in 2011, I had absolutely no idea what the industry would look like in 10 years. Fortunately for us, people in Austin enjoy local beer! Over the past 9 years, we’ve experienced incredible highs, devastating lows, and just about everything in between. We’ve also been incredibly fortunate to build so many relationships with beer drinkers, retailers, and distributors across the state.

After a lot of thought and deliberation, I’ve made the difficult decision to close the doors at our Austin taproom. For the foreseeable future, we’ll be focusing all of our energy and resources on the production and distribution of our beers. Since May, our taproom has struggled to get by. And after ceasing operations at our San Marcos production facility earlier this year, we’ve been unable to fill orders from distributors and retailers, leaving us solely reliant on taproom revenue for our survival.

Our flagship beers like The One They Call Zoe, A Pale Mosaic, and Haze County have been absent from store shelves for months while we’ve fought to survive through the economic impact that this pandemic has had on the hospitality industry. We’ve worked incredibly hard over the past 6 months to understand and navigate our state’s regulatory response to the pandemic. Providing a safe space for our community has always been at the heart of our core values. While the pandemic added a whole new layer of complexity, I’m very proud of the environment we were able to create with the limited resources that we had. But, with very few options and only limited taproom revenue to survive on, we just weren’t able to make the math work out.

But, though our taproom may be closing, you can rest assured that Hops & Grain Brewing isn’t going anywhere!

We’ve got quite a few plans in the works for 2021 and we are looking forward to working with our distributor and retailer partners to get more of our beer into more beer drinker’s hands very soon. We’ll have more updates in the coming weeks to let you know when you can expect to see our cans on the shelves again. In the meantime, stay safe out there and we’ll see you all soon.

Josh Hare

 

If you have any questions, feel free to contact our office;

(512) 256-3899

beer@hopsandgrain.com